SkucastDealer OS Request a Demo

Built and run daily at a working Michigan trailer dealership

List it once.
It’s live everywhere.

Built for dealers, ready for any store that sells in person and online.

One record at the counter puts a part or a trailer on your website, in Google Shopping, on Meta, Bing, eBay and Facebook Marketplace — the same minute, from the same system.

Request a demo Open the live demo

No plugins · no nightly sync · no second web platform to keep in step

demo.skucast.app — Dealer OS · Home
The Dealer OS home screen: today's takings, orders ready for pickup, unfulfilled orders, open balances and the trailer pipeline across the top, a 14-day revenue chart and a by-department breakdown below, and a deal funnel from inquiry to sold.
The counter opens on this. Every number recomputes off live tickets — there is no report to run.
demo.skucast.app — Dealer OS · Home
The Dealer OS home screen: today's takings, orders ready for pickup, unfulfilled orders, open balances and the trailer pipeline across the top, a 14-day revenue chart and a by-department breakdown below, and a deal funnel from inquiry to sold.
Dealer OS · Inbox
The Inbox with a customer thread open and an AI-drafted reply waiting in a box marked not sent.

The counter opens on this. Every number recomputes off live tickets — there is no report to run.

One save publishes to
  • Your storefront
  • Google Shopping
  • Local Inventory
  • Vehicle Listings
  • Meta
  • Bing
  • eBay
  • Facebook Marketplace
25
Modules

Register through titling, all on one login.

8
Channels

Your store plus seven feeds and marketplaces.

1
Product record

Everything above reads the same rows.

0
Sync jobs

Nothing to reconcile, because nothing is copied.

The one-system claim

Most dealers run four businesses that share a sign

A shop system for the counter. A website on a different platform. A spreadsheet somebody hand-builds for the shopping feeds. A marketplace account somebody logs into on Fridays. Every one of them holds its own copy of the same product, and the copies drift.

One catalog, not two

The list the register searches is the list the website renders its pages from. Stock moves as tickets, receipts and returns post — and the storefront reads those same rows, not a copy of them.

Publishing is just saving

Set a product Active and it is on the store, in the sitemap and in the shopping feeds. If nothing on the site links to it, the editor says so and offers the fix. There is no export step and no publish queue.

Every channel follows

Feeds regenerate from the catalog on a schedule, and a daily heartbeat re-touches offers so they cannot expire. Merchant Center health is read back destination by destination, naming the product and the field holding it up.

One product record publishing to eight channels A single product or unit record on the left connects by eight lines to your storefront, Google Shopping, Google Local Inventory, Google Vehicle Listings, Meta, Bing, eBay and Facebook Marketplace. One product record or one unit, one VIN Saved once, at the counter Your storefront Google Shopping & free listings Google Local Inventory Google Vehicle Listings Meta catalog Bing Shopping eBay Facebook Marketplace
No export, no publish queue, no nightly job. The eight destinations read the record you already saved.

Eight places, one save

Saving a product or marking a unit in stock is the whole publishing workflow. Everything below reads from that one record.

  • Your own storefrontProducts, in-stock trailers, guides and CMS pages on your own domain.
  • Google Shopping, free listings & Local InventoryFeed and store code, regenerated on a schedule.
  • Google Vehicle ListingsOne row per VIN, retired the day the unit sells.
  • Meta, Bing, eBay and Facebook MarketplaceCatalog feeds plus a fee-guarded eBay API channel and unit-driven Marketplace posts.
Dealer OS · Channels
The Channels screen showing eBay as a direct channel with orders and listings synced, then Merchant Center status broken out by destination — shopping ads, free listings — with approved, pending and disapproved counts.
Channel health per destination, with the count of offers held up and why.

Selling trailers and vehicles online

A trailer is not bought in one click. So don’t ask for one.

Every dealer platform can sell a bearing kit. Almost none can sell the thing on the lot. Skucast sells units the way units actually sell: a fixed deposit holds it, the balance is due at delivery, and the paperwork comes out of the same record.

  1. The quote carries a pay link — alwaysA quote a customer cannot act on goes cold. Parts quotes link to the full amount. A quote containing a unit links to the deposit instead, with the terms stated above the form.
  2. Or the shopper reserves it from the websiteThe trailer’s own page on your store takes the same deposit, on the same payment screen, with the same trust marks as your checkout.
  3. The deposit clears and the system binds a VINIt takes the oldest free unit of that model, holds it for three business days, and writes the balance order with the deposit already applied. If none is free, the line becomes a tracked waiting-build instead of a promise you cannot keep.
  4. Freight is quoted, never guessedUnits ship by freight quote, not by a parcel table. Oversize rigid goods are pickup-only store-wide, and the storefront simply never offers shipping on them.
  5. The paperwork prints from the recordState title application, MCO, police book and stock number all come off intake. The paperwork is a by-product, not a second job.
  6. Sold means gone, everywhereThe unit retires itself out of the vehicle feed, the storefront and the marketplace listings. There is never a live listing for a trailer that left the lot.
A mock of Google's vehicle listings module headed “Trailers for sale · Fairview, OH”, showing four trailers from the demo dealership — a $2,499 utility trailer, a $5,999 dump trailer, a $6,799 enclosed cargo trailer and a $1,699 ATV trailer — each with a photo, price, year and model, a New · 0 mi · In stock line, and Ridgeline Trailer Co. · Fairview, OH · 3.2 mi underneath.
What a shopper sees once the vehicle feed is approved: a mock of the listing, built from the demo dealership’s real inventory. Illustrative.
Your storefront — a trailer’s product page
A trailer product page on the dealer's own storefront: a 6x12 single axle utility trailer at $2,499, marked on the lot now, pickup in Fairview, freight delivery available, and a Reserve it button that says a $500 deposit holds it.
The shopper’s side of step two: one specific trailer, one specific deposit.
Dealer OS · Units
The Units screen listing serialized trailers by stock number and VIN with brand, model, year, in-stock or on-order status, days on the lot, price, and a feed-ready count showing how many in-stock units are live in the vehicle feed.
Your side: every unit serialized, with the feed-ready count in the header.
Dealer OS · Titling & paperwork
The ship queue holding only the orders that still have something to ship, each with its delivery method, item lines and an Open and pack button.
Parts on the same order still ship normally — the unit lines simply never enter the parcel queue.

Rules the system enforces for you

  • Deposit, not full priceA unit quote never links to the whole balance. The deposit amount is a setting, not a number typed into a template.
  • Refund releases the holdRefunding a deposit puts the unit back on the lot and back in the feeds, automatically.
  • Cancelling is one operationLabels void first, stock returns, money reverses, the record closes — through a single owner, so a cancel can never finish halfway.

A web order is not a second ledger

  • Serialized, not countedA trailer is one physical thing with a VIN, stock number, model code, landed cost, lot age and title status — never a quantity in a bin.
  • Stock reserved at checkoutThe checkout writes the order, reserves the stock and files the payment record. Nobody re-keys a web sale into the counter system.
  • Feed readiness is visibleFor any in-stock unit that is short, the screen names what is missing: photo, price, VIN, year or colour.

See it running

These are screens from a real dealership, not a mock-up

Everything below is the furnished demo dealer — a fictional Ohio trailer store with a full catalog, a lot, orders, service tickets, message threads, feeds and reports. You get your own login to it.

Dealer OS · Inbox
The Inbox: a thread list on the left with triage chips for needs reply, missed, over SLA and drafts; a customer conversation in the middle mixing texts and order events; and on the right the customer's lifetime spend, order count and recent orders. At the bottom of the thread an AI draft reply sits in a dashed box marked not sent, with Send, Edit first and Dismiss buttons.
Texts, shop-line calls and web leads in one thread list. The assistant drafts; a person sends.
Dealer OS · Orders
The Orders ledger with counters for orders placed, items ordered, ordered value and refunded, then filter chips for open balance, paid, unfulfilled, special orders, ready for pickup, drop-ship, online, marketplace and POS sale, over a table of orders showing payment, fulfillment and delivery state.
Web, counter, phone and marketplace in one ledger with one numbering scheme.
Dealer OS · Fulfillment
The Fulfillment ship queue holding only orders with something to ship — three orders waiting, each with its delivery method, item lines and an Open and pack button.
Pack into a carton profile, pull live carrier rates, buy the label. Tracking posts back to the order.
Dealer OS · Purchasing · Forecaster
The Forecaster scoring the catalog into tiers — critical, urgent, buy soon, seasonal, overstock, dead — over a table of parts with their demand class, lead time and recommended order quantity, grouped so each supplier gets its own purchase order.
The analysis arrives as draft purchase orders grouped by supplier, quantities already worked out.
Dealer OS · Reputation
The Reputation screen: published review count, average rating, requests sent and reviews awaiting moderation, with a top-products table and a recent-activity feed of individual reviews waiting to be approved or rejected.
Reviews on your own product pages, moderated by you. The ratings belong to the dealer.
Your storefront — home
The dealer's own storefront home page: category navigation for trailers and parts, a shipping-cutoff promise, a live in-stock parts count, shop-by-category tiles and a row of trailers in stock.
Your domain, your categories, your in-stock trailers — rendered from the same rows.

The modules

One login. The whole dealership.

Twenty-five screens, all reading the same records. Filter by the part of the business you care about — each card also carries what it does without anybody driving it.

Showing all 25 modules.

Dealer OS · Home
A screen from Dealer OS matching the module filter you have selected.
Every module in the list reads the same records this screen does.

Home

Today’s money, what is ready for pickup, what is unfulfilled, what is owed — one strip of live numbers over a single needs-attention feed.

Runs by itselfTiles recompute off live tickets. A sale rings a chime at the counter the moment it clears.

Inbox

Texts, calls on the shop line and website leads in one thread list, one customer per row. Chips across the top are the triage: needs reply, missed, over SLA, drafts.

Runs by itselfA missed call gets a text back within a minute of hanging up, day or night.

Inbox · AI replies

The assistant drafts from this store’s own knowledge — hours, deposit and returns policy, delivery terms, the live catalog and the customer’s own orders. It sits in a box marked not sent.

Runs by itselfDraft mode is the default and it never sends on its own. Every send is logged against the person who approved it.

Register

Scan or search, tap the part, attach a customer, take the tender — card, cash, check or on account. Cash drawer with pay-ins, pay-outs, blind close and a Z-report.

Runs by itselfStock, the customer ledger, the day’s numbers and the print queue all move off one tap.

Orders

Web, counter, phone and marketplace in one ledger. Same numbering, same refunds, same tracking, plus a cancel that voids labels before it touches money.

Runs by itselfA checkout on the site writes the order, reserves the stock and files the payment record with nobody re-keying it.

Fulfillment

A ship queue that only holds orders with something to ship. Pack into a carton profile, pull live rates, buy the label. Holds and a daily cutoff keep promises honest.

Runs by itselfRates quote off the real parcel weight, and the customer’s tracking notification goes out on its own.

Quotes & big-ticket deals

Every quote carries a public, signed pay link. On a unit that link takes a deposit; on parts it takes the balance. Titling fees attach themselves to a titled trailer.

Runs by itselfThe deposit clears, the unit is reserved and the balance order is created — from the customer tapping a link on a phone.

Customers

Contact, consent flags for text and email, notes, follow-ups, the full message thread, and every ticket and repair order they have ever had.

Runs by itselfFollow-ups fire on schedule, duplicates are flagged for merge, and consent lives on the record so marketing never texts someone who opted out.

Catalog

Every product with price, cost, margin, stock and status — plus placement: the menu paths and collections that let a shopper find it. Kits derive their stock from components.

Runs by itselfSet it Active and it is on the store, in the sitemap and in the shopping feeds. No export, no publish step.

Channels

Merchant Center health destination by destination, plus the live feed URLs for Google, Google local, Google vehicle, Meta and Bing — and an exclusions feed for anything held out of paid Shopping.

Runs by itselfFeeds regenerate on a schedule; a daily heartbeat re-touches offers so they cannot expire.

Units · serialized inventory

Serialized trailers and vehicles: VIN, stock number, model code, landed cost, days on the lot, title status, photos. Model codes, weight ratings and fee rules live here too.

Runs by itselfMark one in stock and it enters the vehicle feed. Sell it and it retires itself out.

Titling & paperwork

State title application, manufacturer’s certificate of origin with a controlled form range, the police book, and sequential stock numbers issued at intake.

Runs by itselfForms fill from the unit record and the next control number is issued in sequence.

Purchasing · Forecaster

Every part scored on its own sell-through and its own supplier lead time, then sorted into tiers — critical, urgent, buy soon, dead — and grouped by supplier with a Create PO button each.

Runs by itselfIt re-runs the whole catalog on a schedule off real sales history and writes draft POs with the quantities worked out.

Purchase orders & receiving

Draft, sent, received. Receiving credits stock, sets the new landed cost and stamps the vendor. Supplier contacts, a vendor scorecard, RMAs and cycle counts sit alongside.

Runs by itselfReceiving is the only thing that creates inventory. Nobody can quietly type a number into a stock field.

Service desk

Repair orders on a stage board with a scheduler, inspections, warranties and vendor claims behind the same desk. A tech asking for a part becomes a tracked request that turns into a purchase order.

Runs by itselfApprovals go out as a text with a link. The customer taps approve and the job moves stage.

Reputation

Reviews published on your own product pages, with moderation — approve, reject, or answer as the owner. The ratings and the search value belong to the dealer, not a rented widget.

Runs by itselfThe ask goes out after pickup, only to customers who consented, once each, with an opt-out honoured for good.

Marketing desks

A Google desk, a social desk and a combined view. Campaigns, feed health, site analytics and search terms on one screen, with orders attributed back to the campaign that produced them.

Runs by itselfSpend and results pull in daily. The assistant writes plain-English suggestions with the reasoning attached — suggestions only.

Marketplaces

List parts to eBay straight from the catalog, with a fee guard that refuses any category not free to list — deny by default. Facebook Marketplace posts are built from the unit record.

Runs by itselfeBay quantities push on a half-hourly sweep and paid eBay orders drop into the same ledger as the walk-in ticket.

Storefront

Your own store on your own domain: categories, in-stock trailers, product pages with reviews and a shipping cutoff, plus guides, CMS pages, a sitemap and site search.

Runs by itselfIf it is not sellable it is not merchandised. An abandoned cart triggers a recovery message — only to a shopper who gave consent.

Findability & search insights

What shoppers typed into your site search and what happened next — zero results, clicked nothing, found a wall. Titles, menu paths and collections are managed where the product is.

Runs by itselfSearch terms and outcomes record themselves; the catalog editor flags a product nothing on the site links to.

Reports

Revenue trend, mix by department, sales by channel, tender mix, top products, trailer turn and days-to-turn, live web analytics, search insight and cart recovery.

Runs by itselfReporting clocks off the moment payment cleared, so a closed month never moves. Ask a question in plain English and it builds the report.

Money & compliance

Receivables aged by bucket, payables, card batches and settlement, sales-tax rules and nexus by state computed live at the cart, and an end-of-day close.

Runs by itselfTax computes against the shipping address at checkout, and the day’s tenders reconcile from the tickets that made them.

Mobile app & widget

A native Android app installed on the dealership’s phones, the same app on an iPhone home screen, and a widget carrying today’s revenue, margin, sessions and ad spend.

Runs by itselfAlerts and the widget ride the same signed session as the app, so there is no second login.

Settings & controls

Staff accounts and role permissions with an audit trail across every capability, print templates, receipt and label hardware, notification rules you edit, backups with a restore drill, and an AI cost meter with a daily cap.

Runs by itselfBackups run and verify nightly; the job-health page tells you when something stopped running.
Preview · proposed build

Manufacturing configurator

Pick a platform, a size and options, and price, weight rating and the full build recipe resolve live — hundreds of buildable configurations with no stored variants. Shown as a preview; not part of the shipping product.

Intended behaviourThe recipe would drive the parts pull and the build sheet straight from the configuration.
A Google local pack listing three nearby trailer dealers. The middle result carries a blue check and the line: In stock: Trailer Bearing Kit — Updated 1 day ago, which the other two results do not. Simulated dealer listing.
How a shopper sees it: Channels publishes to Google Local Inventory, and the local pack carries the in-stock badge that feed puts there. Illustrative.

On the phone

Take the whole store to the lot

Dealer OS installs on the dealership’s Android phones and tablets as a real app, and sits on an iPhone home screen with the same alerts. It is not a cut-down companion with three screens.

  • A widget that answers the question before you ask itToday’s revenue, real gross margin, sessions and ad spend on the home screen. The margin-to-ad-spend ratio is computed from your own ledger — not the number the ad platform reports about itself.
  • An alert that lands on the order, not on a home screenNew web orders, payments, missed calls and holds arrive as native push notifications. Tap one and the order opens — the record itself, not a list.
  • The whole app works from the lotRegister, orders, inbox, fulfillment and units are all responsive, so a tech can capture unit photos with the phone camera straight into the record.
  • Prove the alerts are aliveA push channel that quietly stops is worse than no alerts, because you trust it. The bell panel carries a send-a-test check: press it, feel the phone buzz, know it works today.

One signed session covers the app, the widget and the alerts. There is no second password, no separate mobile account, and no third-party notification app to install and manage.

Dealer OS running on a phone: the same home dashboard with today's takings, ready for pickup, unfulfilled, open balances and the trailer pipeline stacked two-up, a revenue chart below, and a bottom tab bar for Home, Orders, Register, Products and Menu.

The same system, same session, on the device already in your pocket.

Why this is different

Seven things no bolt-on stack can do

01

The website is not a plugin

Any store, any catalog: no second product database, no nightly sync, no export and no publish step. “Is it live on the site?” stops being a support ticket and becomes a line in the product editor.

02

You can actually sell the trailer

Deposit checkout, signed quote pay links, freight by quote, pickup-only rules for oversize goods, VIN binding on payment, titling paperwork out of the record, and automatic retirement from every feed the day it sells.

03

Every way a customer reaches you

Texts, shop-line calls and web leads land in one thread list against the right customer. A missed call gets a text back within a minute. Replies are drafted from your own store knowledge and wait for a human.

04

Ad desks that rank by gross profit

Return on ad spend flatters you. These desks rank campaigns by the gross profit they actually brought in, using true paid attribution back to orders, so a high-revenue low-margin campaign cannot hide.

05

The analysis arrives as an order

The forecaster does not hand you a report to read. It hands you draft purchase orders, grouped by supplier, quantities worked out, the vendor taken from the last receipt for that part.

06

The dealership fits on the home screen

A native Android app, the same system on an iPhone home screen, a widget with today’s margin read from your ledger, and push alerts that open the record on tap — on the same signed session as the app.

07

Built on the lot, not in a lab

Skucast is built and run daily at a working Michigan trailer dealership — parts counter, service bay, lot, website and feeds. Every rule in it exists because something went wrong once and had to stop going wrong.

Not only dealers

Works For Any Store That Sells In Person And Online

The dealer features sit on top of a plain retail spine: one product record that already knows how to be a counter line, a web page and a shopping feed. Nothing above is bolted on for a trailer — a bearing kit, a bag of feed and a stove pipe go through exactly the same save.

Local Shopping

Google Local Inventory puts what is on your shelf right now onto Maps and Search, from the same feed that carries the rest of the catalog. There is no spreadsheet to build and no second stock number to keep in step.

Runs by itselfThe feed and the store code regenerate on a schedule; Channels shows the health of each destination and names the offers held up.

Product Pages Built For Search

One record drives the title tag, the meta description, the canonical, the structured data, the image alt text, the sitemap entry, the guide links and the site-search insights. The editor tells you when nothing on the site links to a product.

Runs by itselfAlt text is written only where it is missing, never over the top of yours; the sitemap and the schema rebuild off the record you saved.

One Counter And One Website

Register, web orders, fulfillment, returns and reviews all read the same rows. A web sale is not re-keyed at the counter, a counter sale does not leave the website advertising stock you just sold, and a review lands on your own product page.

Runs by itselfStock is reserved at checkout, tax is computed live at the cart, and the review request goes out after the order is delivered.
A Google local search result for a trailer dealer, showing the business name, rating, address and hours, and beneath them a blue check with the line: In stock: Trailer Bearing Kit — Updated 1 day ago. Simulated dealer listing.
How a shopper sees it: the local pack with the in-stock badge Skucast’s local inventory feed puts there. Illustrative.
See who it’s for What happens when you press save

How it runs

No server to patch. No backup you forgot.

Skucast runs on Cloudflare’s edge network. There is nothing in your building to keep alive, nothing to update on a Sunday, and no box that fails on the busiest Saturday of the year.

Edge, everywhere

Pages and the staff app are served close to whoever opened them. The counter is fast on the shop’s connection and the storefront is fast for a shopper three states away.

Your tenant is yours

Multi-tenant by design and isolated per dealer: separate data, separate keys, separate storefront and separate feeds. Nothing in the platform is written against one dealer’s name.

Backups that prove themselves

A nightly backup with an offsite copy, and a restore drill that reports a pass or a failure with the row count. A backup nobody has ever restored is not a backup.

Attributable by person

Staff roles gate every money-touching capability, with an audit trail behind them. If the answer to “who voided that” is a shrug, you do not have a system.

Already on Shopify?

Keep your store. Take the back office.

Not every shop is ready to move its whole platform. Skucast for Shopify is the separate add-on: demand forecasting, self-driving purchase orders, vendor scorecards, RMAs and daily action reports, installed on the store you already run.

See Skucast for Shopify

Two products, one company

  • Dealer OSThe whole dealership. Storefront on your own domain, units and titling included.
  • Skucast for ShopifyAn add-on app. Forecasting and purchase orders only — your storefront stays on Shopify.

Book a walkthrough

Come look at a dealership that already runs this way

A furnished demo dealer is standing by — catalog, lot, orders, service, inbox, feeds and reports all populated. Ask for access and we send your own login, the guided tour and the storefront link. Then we walk your own inventory through it.

Request a demo Open the demo storefront

Simple monthly plans — contact us for details. Setup includes catalog and unit import, your storefront, and your feeds registered with each channel.

Request a demo