Skucast › Who it’s for
Built and run daily at a working Michigan trailer dealership
Built for dealers.
Ready for any store.
Sell in person, sell online, or both — off one product record.
The deep end of Skucast is a dealership: units on the lot, deposits, titling, vehicle listings, a service desk. Underneath it is a plain retail spine — a product record that already knows how to be a counter line, a page on your website and a row in a shopping feed. That spine is the same whether you sell trailers, bearings, boots or bird seed.
One login, one set of numbers, whatever the store sells.
Segment one · the deep end
Trailer, Powersports And Vehicle Dealers
This is where Skucast was built, on a working lot. Serialized units, deposits, freight, titling and vehicle feeds are first-class parts of the system, not a module somebody bolted onto a general retail app.
- The thing on the lot is the hardest thing to sell onlineEvery platform can sell a bearing kit. Almost none can take a deposit on one specific trailer, hold that VIN, and write the balance order behind it.
- The paperwork is a second jobTitle application, manufacturer’s certificate of origin, police book, stock numbers. Re-typed from the deal into a form, then typed again somewhere else.
- Sold on Saturday, still listed on MondayA unit that left the lot is still live in the vehicle feed, on the website and on Marketplace, so the phone rings about a trailer you do not have.
The modules that answer them
- Units · serialized inventoryVIN, stock number, model code, landed cost, days on the lot, title status and photos — one physical thing, never a quantity in a bin. The screen names what a unit is missing before a feed rejects it.
- Quotes & big-ticket dealsEvery quote carries a public, signed pay link. On a unit that link takes the deposit, not the whole balance, with the terms stated above the form.
- Titling & paperworkState title application, manufacturer’s certificate of origin on a controlled form range, the police book and sequential stock numbers, all off the intake record.
- Channels · Google Vehicle ListingsOne row per VIN in the vehicle feed, alongside the Shopping, Local Inventory, Meta and Bing feeds for everything else you sell.
- Service deskRepair orders on a stage board with a scheduler, inspections, warranties and vendor claims. A tech asking for a part becomes a tracked request that turns into a purchase order.
What runs by itself: the deposit clears and the system binds the oldest free unit of that model, holds it, and writes the balance order with the deposit already applied — and the day it sells, the unit retires itself out of the vehicle feed, the storefront and the marketplace listings.
Segment two
Parts, Hardware And Specialty Retailers
Thousands of small-ticket lines, a counter that has to be fast, suppliers with real lead times, and shoppers searching a part number at ten at night. None of that needs a unit, a VIN or a title.
- The catalog lives twiceOnce in the counter system and once on the website, joined by an export nobody trusts. The price is right in one of them, and you find out which from a customer.
- Reordering is a gut callA slow-moving part and a part with a six-week lead time need different answers, and a stock report gives you neither. So you buy what you noticed you were out of.
- Nobody local knows you have itThe person three miles away searching for the part is shown a warehouse two states away, because nothing tells Google what is on your shelf today.
The modules that answer them
- CatalogPrice, cost, margin, stock and status — plus placement: the menu paths and collections that let a shopper find it. Kits derive their stock from their components rather than carrying a count of their own.
- Register, Orders and FulfillmentScan or search, take the tender, close the drawer with a blind count and a Z-report. Web, counter, phone and marketplace orders sit in one ledger with the same numbering and the same refunds.
- Purchasing · ForecasterEvery part scored on its own sell-through and its own supplier lead time, sorted into tiers — critical, urgent, buy soon, dead — and grouped by supplier with a Create PO button on each group.
- Channels · Shopping and Local InventoryThe same catalog feeds Google Shopping, free listings and Local Inventory, plus Meta, Bing and a fee-guarded eBay channel. Channel health is shown destination by destination.
- ReputationReviews published on your own product pages, with moderation. The ratings and the search value belong to the store, not to a rented widget.
What runs by itself: the forecaster re-scores on its own and the vendor on a draft purchase order comes from the last receipt for that part; receiving credits stock and sets the new landed cost; the shopping and local feeds regenerate on a schedule; the review request goes out after the order is delivered.
Segment three
Any Brick-And-Mortar Store Selling Online
A feed store, a hardware store, a tack shop, a lighting showroom, a pool and spa dealer. You have a counter, you have a door, and you have a website that is supposed to be the same business. Right now it is a second business you also run.
- Two systems, two stock numbers, one argumentThe website says three in stock, the shelf says one, and nobody can say which of the two was wrong first.
- Messages arrive in four placesA text to the shop phone, a voicemail, a website form and a marketplace message — four inboxes, none of which know the customer already has an order open.
- Ad spend that reports on itselfThe ad platform grades its own homework with return on ad spend. A high-revenue, low-margin campaign looks like your best one.
The modules that answer them
- One counter and one websiteThe storefront is your own store on your own domain — categories, product pages with reviews, guides, CMS pages, a sitemap and site search — reading the same rows the register does. There is no export step and no second platform.
- InboxTexts, calls on the shop line and website leads in one thread list, one customer per row, with triage chips for needs reply, missed and over SLA. Replies are drafted from your own store knowledge and wait in a box marked not sent.
- Marketing desksA Google desk, a social desk and a combined view: campaigns, feed health, site analytics and search terms on one screen, with orders attributed back to the campaign that produced them — ranked by the gross profit they actually brought in.
- Money & complianceReceivables aged by bucket, payables, card batches and settlement, sales-tax rules and nexus by state computed live at the cart, and an end-of-day close.
- Mobile app & widgetA native Android app on the store’s phones, the same system on an iPhone home screen, and a widget carrying today’s revenue, margin, sessions and ad spend.
What runs by itself: a missed call gets a text back within a minute; stock is reserved the moment a web checkout completes, so the shelf and the site never disagree; tax is computed live at the cart; and a native push alert opens the actual order on tap.
Straight answer
What You Would And Would Not Turn On
We would rather tell you now than in month three. The dealer features are real, and if you do not sell serialized goods you simply will not switch them on.
Every store uses these
Catalog, register, orders, fulfillment, returns, customers, inbox, quotes, purchasing and receiving, suppliers, storefront, channels and feeds, reputation, findability, marketing desks, reports, money and compliance, the mobile app, settings and roles.
Only dealers use these
Units and serialized inventory, deposit checkout and unit pay links, VIN binding, freight by quote, titling and the police book, Google Vehicle Listings, unit-driven Facebook Marketplace posts — and the service desk, if you do not run a shop.
Book a walkthrough
Bring Us Your Catalog And We Will Show You Yours
A furnished demo store is standing by — catalog, orders, service tickets, message threads, feeds and reports all populated. Ask for access and we send your own login, the guided tour and the storefront link. Then we walk your own inventory through it.
Simple monthly plans — contact us for details. Setup includes catalog import, your storefront, and your feeds registered with each channel.